{"id":820,"date":"2009-01-01T10:18:38","date_gmt":"2009-01-01T10:18:38","guid":{"rendered":"http:\/\/www.tmsdesarrolladores.com\/pedropalma\/?p=820"},"modified":"2016-04-16T10:24:43","modified_gmt":"2016-04-16T10:24:43","slug":"mercados-que-crecen-con-las-crisis","status":"publish","type":"post","link":"https:\/\/pedroapalma.com\/site\/mercados-que-crecen-con-las-crisis\/","title":{"rendered":"Mercados que Crecen con las Crisis"},"content":{"rendered":"<h4>Palma, Pedro A. (2009) <em>Mercados que Crecen con las Crisis<\/em>. <strong>Debates IESA<\/strong>, Volumen XIV, No. 1. Caracas: Instituto de Estudio Superiores de Administraci\u00f3n. Enero-Marzo. Pp. 46-48.<\/h4>\n<h5>Las crisis econ\u00f3micas equivalen a tiempos dif\u00edciles. Maxidevaluaciones, recesi\u00f3n, inflaci\u00f3n, desempleo, p\u00e9rdidas patrimoniales y reducci\u00f3n del poder adquisitivo son algunos de los descalabros que caracterizan a esas crisis. Ello, obviamente, se traduce en mayores restricciones de compra de la poblaci\u00f3n y en una redefinici\u00f3n de los patrones de consumo: bajan los gastos superfluos y suntuarios, y se destina una mayor proporci\u00f3n de los fondos disponibles a la adquisici\u00f3n de bienes de consumo. Un mayor n\u00famero de consumidores concentra sus compras en bienes esenciales \u2014alimentos, aseo personal, medicamentos\u2014 y adquiere cantidades limitadas: abandona la compra de empaques grandes para concentrarse en presentaciones m\u00e1s peque\u00f1as. En otras palabras, pasan a engrosar la masa poblacional que forma el mercado de las mayor\u00edas. De all\u00ed la importancia de que las empresas tomen conciencia de estas realidades y se preparen para afrontarlas.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Palma, Pedro A. (2009) Mercados que Crecen con las Crisis. Debates IESA, Volumen XIV, No. 1. Caracas: Instituto de Estudio Superiores de Administraci\u00f3n. Enero-Marzo. Pp. 46-48. Las crisis econ\u00f3micas equivalen a tiempos dif\u00edciles. Maxidevaluaciones, recesi\u00f3n, inflaci\u00f3n, desempleo, p\u00e9rdidas patrimoniales y reducci\u00f3n del poder adquisitivo son algunos de los descalabros que caracterizan a esas crisis. Ello, &hellip;<\/p>\n","protected":false},"author":2,"featured_media":822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7],"tags":[190,191,189],"class_list":["post-820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academicos","category-trabajos-y-papers","tag-crisis-economicas","tag-mercados-de-mayorias","tag-mercados-masivos-de-bajo-poder-de-compra"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercados que Crecen con las Crisis - Pedro A. 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