{"id":1307,"date":"2003-02-22T00:56:07","date_gmt":"2003-02-22T00:56:07","guid":{"rendered":"http:\/\/www.tmsdesarrolladores.com\/pedropalma\/?p=1307"},"modified":"2016-07-09T13:18:47","modified_gmt":"2016-07-09T13:18:47","slug":"costes-precios-y-controles","status":"publish","type":"post","link":"https:\/\/pedroapalma.com\/site\/costes-precios-y-controles\/","title":{"rendered":"Costes, precios y controles"},"content":{"rendered":"<p>Publicado en el diario \u201cEl Universal\u201d de Caracas. S\u00e1bado 22 de febrero de 2003<\/p>\n<p>&nbsp;<\/p>\n<p>Los productores establecen sus precios en concordancia con sus costes de produc\u00adci\u00f3n y con el margen de beneficio que desean obtener.\u00a0 No obstante, cuando existe la expectativa de que aquellos costes aumentar\u00e1n substancialmente en el futuro pr\u00f3ximo, lo que se toma en consideraci\u00f3n para determinar los precios son los costes de reposici\u00f3n, y no aquellos en los que realmente se ha incurrido para producir.\u00a0 Ello se debe a que el pro\u00adductor necesitar\u00e1 m\u00e1s dinero para reponer las materias primas que est\u00e1 utilizando, por lo que eleva los precios hoy para estar en capacidad de continuar produciendo ma\u00f1ana.\u00a0 Esto es relevante en un momento como el que vivimos, ya que las severas restricciones que se est\u00e1n imponiendo a la consecuci\u00f3n de las divisas preferenciales obligan a los productores a protegerse contra posibles aumentos s\u00fabitos de costes, causados por la eventual impo\u00adsibilidad de obtener aquellas divisas.\u00a0 Ello forzar\u00eda la adquisici\u00f3n de d\u00f3lares libres, obviamente a un tipo de cambio muy superior a la cotizaci\u00f3n oficial.<\/p>\n<p>Incluso, si esos productores dispusieran de divisas compradas tiempo atr\u00e1s a un precio muy inferior al tipo de cambio oficial actual, y utilizaran \u00e9stas para adquirir sus insumos for\u00e1neos, ser\u00eda absurdo pretender que \u00e9stos establecieran sus precios tomando como referencia el bajo costo de\u00a0 aquellos d\u00f3lares. Adem\u00e1s de la raz\u00f3n ya explicada en el p\u00e1rrafo anterior, el costo de oportunidad, o costo alternativo, en el que estos producto\u00adres incurrir\u00edan al utilizar esos d\u00f3lares no es otro que el precio al que ellos podr\u00edan ven\u00adderlos en el mercado paralelo, el cual es muy superior al precio original de compra y al tipo de cambio controlado.<\/p>\n<p>Por ello, carecen de racionalidad econ\u00f3mica los argumentos utilizados por las autori\u00addades para justificar los severos controles de precios que se est\u00e1n imponiendo. Seg\u00fan ellos, los productores poseen d\u00f3lares en el exterior que fueron adquiridos a precios muy inferiores a la cotizaci\u00f3n oficial, por lo que pueden producir bienes a bajos costes y venderlos a precios incluso inferiores a los establecidos unilateralmente por las autorida\u00addes.\u00a0 Por las razones ya explicadas, el uso de esas divisas implicar\u00eda un costo de oportu\u00adnidad determinado por el tipo de cambio libre, pues ese ser\u00eda el ingreso que percibir\u00edan sus due\u00f1os si los vendieran en el mercado paralelo, en vez de utilizarlos para adquirir materias primas.<\/p>\n<p>Incluso, si un productor tuviera acceso a divisas al tipo de cambio oficial, carece\u00adr\u00eda de l\u00f3gica que \u00e9ste estableciera sus precios basados en aquel relativo bajo costo, ya que las pocas posibilidades de que en un futuro nuevamente obtenga divisas preferenciales lo deber\u00eda llevar a fijar aquellos precios tomando como referencia, entre otras cosas, el coste de reposici\u00f3n esperado de sus materias primas externas, que no es otro que el tipo de cambio esperado en el mercado paralelo en el momento de reponer sus materias primas.<\/p>\n<p>Como se ve, la racionalidad econ\u00f3mica es mucho m\u00e1s compleja que la simplista argumentaci\u00f3n de varias de nuestras autoridades.<\/p>\n<p>&nbsp;<\/p>\n<h6>Imagen: <span class=\"_r3\"><span class=\"irc_ho\" dir=\"ltr\">mnworkcomp.com<\/span><\/span><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Los precios se tienden a establecer en base a los costes esperados de reposici\u00f3n, y no necesariamente de acuerdo a los costes incurridos. Esto es particularmente cierto en ambientes con alta incertidumbre, como los que se crean en presencia de estrictos controles, cambiarios y de otra \u00edndole<\/p>\n","protected":false},"author":3,"featured_media":1320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,20,21,11],"tags":[111,381,392,113,74,391],"class_list":["post-1307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-de-opinion","category-aspectos-cambiarios","category-inflacion","category-opinion","tag-aspectos-cambiarios","tag-controles","tag-costes","tag-divisas","tag-inflacion","tag-precios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Costes, precios y controles - Pedro A. 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