{"id":1241,"date":"2004-02-07T21:29:49","date_gmt":"2004-02-07T21:29:49","guid":{"rendered":"http:\/\/www.tmsdesarrolladores.com\/pedropalma\/?p=1241"},"modified":"2016-07-09T07:43:39","modified_gmt":"2016-07-09T07:43:39","slug":"compromiso-social-de-la-empresa","status":"publish","type":"post","link":"https:\/\/pedroapalma.com\/site\/compromiso-social-de-la-empresa\/","title":{"rendered":"Compromiso social de la empresa"},"content":{"rendered":"<p>Publicado en el diario \u201cEl Universal\u201d de Caracas. S\u00e1bado 7 de febrero de 2004<br \/>\nDe la responsabilidad de las empresas de participar activamente en el desarrollo del capital humano que requiere cualquier naci\u00f3n y de las formas de hacerlo<br \/>\nEl progreso de una sociedad no s\u00f3lo depende del desarrollo de su estructura productiva, financiera, comercial e institucional, pilares fundamentales para el logro de un alto crecimiento econ\u00f3mico sostenido, sino que tambi\u00e9n requiere de ingentes inversiones en capital humano y social, orientadas a mejorar la condici\u00f3n de vida de la poblaci\u00f3n. En tal sentido, al Estado le toca jugar un papel clave en el desarrollo del capital humano, a trav\u00e9s de la construcci\u00f3n de viviendas, de obras sanitarias, de infraestructura educativa y de salud, de v\u00edas de comunicaci\u00f3n y de otra \u00edndole, todas ellas orientadas a elevar los grados de educaci\u00f3n, salud y nutrici\u00f3n. Sin embargo, ante las limitaciones fiscales que padece el Estado, se hace imperativo que el resto de la sociedad se organice y act\u00fae efectivamente, con el fin de complementar las acciones del sector p\u00fablico en las \u00e1reas sociales. En este sentido, el sector empresarial est\u00e1 llamado a jugar un papel fundamental.<\/p>\n<p>En efecto, es mucho lo que las empresas pueden hacer para la formaci\u00f3n del capital humano a trav\u00e9s del desarrollo y mantenimiento de escuelas, centros ambulatorios, complejos deportivos, comedores populares y muchas otras obras de infraestructura. Igualmente, deben participar en programas de formaci\u00f3n de capital social, que busquen elevar la calidad de vida a trav\u00e9s de un mejor comportamiento c\u00edvico de la poblaci\u00f3n y de una mayor cohesi\u00f3n y participaci\u00f3n social y cultural.<\/p>\n<p>Para que ello se logre es necesario, entre otras cosas, crear una serie de incentivos fiscales, financieros y de otra \u00edndole, orientados a estimular la acci\u00f3n social de la empresa; crear y fortalecer organizaciones a tra\u00adv\u00e9s de las cuales se pueda canalizar \u00f3ptimamente aquella participaci\u00f3n; y ampliar el espectro de actividades de las organizaciones gremiales y c\u00e1maras empresariales, incluyendo entre sus objetivos y misiones el fomento y la coordinaci\u00f3n de las acciones sociales de sus afiliados. Un buen ejemplo de esto \u00faltimo es Alianza Social, una iniciativa de la C\u00e1mara Venezolano Americana de Comercio e Industria (VenAmCham), que en forma eficiente promueve, orienta y facilita la participaci\u00f3n de las empresas en proyectos de inversi\u00f3n en capital humano y social.<\/p>\n<p>Si bien se est\u00e1n haciendo esfuerzos en esta materia, a\u00fan falta mucho por hacer.\u00a0 Es necesario tomar conciencia de los grandes retos que tenemos por delante, y actuar decididamente.<\/p>\n<p>&nbsp;<\/p>\n<h6>Imagen: <span class=\"_r3\"><span class=\"irc_ho\" dir=\"ltr\">delamanoconvenezuela.com<\/span><\/span><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>De la responsabilidad de las empresas de participar activamente en el desarrollo del capital humano que requiere cualquier naci\u00f3n y de las formas de hacerlo<\/p>\n","protected":false},"author":3,"featured_media":1260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,25,19,11],"tags":[110,107,369,372,373,371,370],"class_list":["post-1241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-de-opinion","category-aspectos-sociales","category-fiscales-y-monetarios","category-opinion","tag-aspectos-fiscales-y-monetarios","tag-aspectos-sociales","tag-capital-humano","tag-compromiso-social-empresarial","tag-empresas","tag-planificacion","tag-programas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compromiso social de la empresa - Pedro A. 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